Formative Testing of New SNAP-Ed Social Marketing Campaign Messages Designed for Low-Income Louisiana Residents
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چکیده
منابع مشابه
Evaluation of a social marketing campaign to increase awareness of immunizations for urban low-income children.
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Background: The elimination of breakfast and the high consumption of low-value snacks are becoming more frequent and common among adolescents. Nutrition is a complex behavioral phenomenon that is associated with the specific cultural and environmental issues of each society as well as psychological features.This qualitative research was conducted to identify factors affecting breakfast consumpt...
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Popularity of social marketing messages indicates the effectiveness of the corresponding marketing strategies. This research aims to discover the characteristics of social marketing messages that contribute to different level of popularity. Using messages posted by a sample of restaurants on Facebook as a case study, we measured the message popularity by the number of “likes” voted by fans, and...
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The objective of this study was to create/test a social marketing campaign to increase fruit/vegetable (FV) intake within Oregon Supplemental Nutrition Assistance Program (SNAP) eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were conducted in intervention counties (IC) and one control county. Participants were female (86%-100%) with 1-2 children at home. ...
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ژورنال
عنوان ژورنال: Journal of Nutrition Education and Behavior
سال: 2017
ISSN: 1499-4046
DOI: 10.1016/j.jneb.2017.05.196